Grow your business with MS Dynamics CRM

The MS Dynamics CRM is one of the most powerful CRM’s when it comes to customer management. It not only assists is maintaining detailed customer records but also has powerful market analytical tools which can be leveraged for business growth. Focusing on business growth is essential for all business to prevent stagnation.

Studying and following market trends is vital for an organisation to keep serving its customers effectively. There is always movement in the market and a company needs to keep abreast of the direction of the movement. Some organisations are market movers and lead the direction and flow of the market. Effective marketing strategies can help in this regard. The Analytical tools included in the MS Dynamics CRM prove to be very useful in such circumstances. It can not only pick up trends but direct traffic flow with innovative techniques.

Business intelligence

The Dynamics CRM has a number of smart tools which is able to pick up relevant data from the internet. The Business intelligence factor of Dynamics CRM analyses this data and devises ways in which it can be manipulated to benefit the organisation. Smart tools and intelligent analytics is a winning combination offered by the Microsoft Dynamics CRM which can be very advantageous for organisations that are dependent on new customers for growth and sustenance.

The MS Dynamics CRM helps a business to formulate strategies for various segments of workflow. These strategies are carefully designed after much analysis and careful thought. They are based on success techniques and are sure to deliver results. Operating under a tried and tested module is the first step to success.

Raising revenue levels

Every organisation thrives on revenue and to many it is the main driving force underlying all business operations. The revenue of an organisation is directly proportionate to increase in customers and sales while reducing spends. The Dynamics CRM effectively covers both spheres of reducing spends as well as increasing customers. Innovative market analysis and new strategies generates new customers and upsurges the product or service sales.

Retention of existing customers is also an essential constituent with business revenue. The MS Dynamics CRM is the perfect solution to maintain a good customer relationship and ensure that they are content and happy. Various automation features and workflows can eliminate the need for manual monitoring of mundane tasks. Employees can be redirected to performing job functions that are beneficial to the organisation. Effective utilisation of the work force is another upscale feature of the Microsoft Dynamics CRM.

Optimising Dynamics CRM

You may be using the Microsoft Dynamics CRM but still not able to maximise its usage.  Being able to optimally utilise the dynamics CRM system requires the assistance of technical experts like Pragmasys. Tying up with Pragmasys enables an organisation to derive the maximum potential from the CRM system. It also helps to explore new features and options that can propagate new business drifts. It secures a certain revenue growth and can be leveraged for stupendous growth.  Pragmasys is a Microsoft Gold Partner and totally adept at the Dynamics CRM.  Pragmasys can help client organisations to efficaciously manipulate the features of the MS Dynamics CRM in a manner which is most beneficial to the organisation.

How to increase your customer base

Most organisations need customers to continue operations and for business growth. While some organisations have regular customers others constantly need new ones to thrive. Advertising is a technique used to attract new customers. For decades advertising has proved to be an effective method; however the internet and media manipulation has resulted in certain organisations capturing larger segments of the market share and making it difficult for other players to get a foothold.

 Market Analysis

Precise information about what is happening in the market includes picking up the trends and interests. While some organisations are keen to discover the gaps and fulfil the need, other organisations are looking for customers that have a need for their product or service. In either situation an in-depth market analysis can help to determine the requirement and the availability of a product or service.

 Identifying target audience

Before launching a marketing campaign it is essential to identify and narrow down the specific target audience. This practice helps to yield better results as well as reduce costs. Every product and service has a specific target audience which needs to be identified before promoting the product or service. In many instances the marketing techniques need to be aligned in a manner such that the target audience can relate to it. The Microsoft Dynamics CRM tools are a useful way to identify your target audience.

 Promotion strategies 

Innovative promotion strategies that are directed to a specific target audience prove to be most effective in marketing campaigns. The Microsoft Dynamics CRM enables organisation to derive efficient tactics and approaches that can generate the highest returns. Formulating promotion strategies becomes much easier with Dynamics CRM tools.

Creating customers

Some organisations need to generate customers for their product or service. Presentation is an essential element in this case. The MS Dynamics CRM can be used to search for new potential customers based on their online activity. These customers can then be presented with your product or service. An attractive presentation could lead to a higher interest rate and thus greater conversion.

Email campaign

Integration of the Microsoft Outlook with the Dynamics CRM simplifies the process of emailing contacts. Templates can be used to email specific contacts. Scheduling emails can help with marketing automation. The email data which flows into the CRM can be analysed to understand who are potential customers and should be followed up with. It also provides a feedback on how people are responding to the particular campaign based on its success rate.

The MS Dynamics CRM enables the measure of customer engagement. The customer engagement level with a campaign is a reliable method to analyse response to particular marketing styles as well as the overall customer interest in a product or service. This vital information can be leveraged to make the necessary changes to improve the bottom line. It is important to analyse what triggers customer response and shift focus likewise.

The Microsoft Dynamics CRM has a host of features as well as add-ons which can propel an organisation to not only hold their market share but to increase it as well. Market analysis is important for progress and growth of and organisation. It helps to increase the customer base and business profit margins. The MS Dynamics CRM is one of the best ways to manage customer relationships and it also helps to grow the figures.

Maintaining customer relationships

Maintaining a good relationship with customers is of prime importance for every organisation.  A relationship is strengthened by communication and similarly good communication with a customer is a necessity. The Customer Relationship Management system streamlines the kind of rapport an organisation has with its customer base.

 An organisation is always willing to invest in a system that helps to organise customer data and support in maintaining a good relationship. A CRM stores a detailed record of the customers’ data including requests and preferences. The Microsoft Dynamics CRM is preferred choice of CRM for the best customer support and easy access of customer data.

 Types of customers

Customers can be broadly categorised under two main heads:

  • Existing customers
  • Potential customers

While every organisation may have an extensive database of existing customers, they also have a number of potential customers who haven’t yet conceded and need to be converted. The Dynamics CRM system assists with better lead conversion.

Higher Customer Satisfaction

Ensuring a high customer satisfaction level with existing customers is imperative. It assists in creating the deep rooted bond of customer loyalty. Organisations that are dependent on their existing customer bases need to first ensure that these customers are happy before scouting for new customers. Customer retention should be of top priority.

It is integral for an organisation to maintain an amicable relationship with potential customers. Building a relationship with non-regular customers stems from a regular stream of communication.

Organisations can benefit greatly from the MS Dynamics CRM which offers the facility to automate communication tasks. Regular communication to existing customers makes them feel valued while the organisation does not spend any resources on this process.

Communication can be invoked through email or text messaging. Communication to existing customers includes greetings during special occasions and festivals as well as sending them promotional content regarding new products or services. Updates and information about the organisation regarding expansion of new policies and current happenings are also crucial.

Innovative marketing strategies

The Microsoft Dynamics CRM includes a number of market analytical tools which helps in generating new leads for potential customers. Lead generation takes prospecting or cold calling to a new level. With intrusive tools the Dynamics CRM is able to gather information of potentially interested customers and produce a comprehensive list of leads.

The Dynamics CRM assists in building a relationship with potential customers. Following this method they can be tapped when ready. The comprehensive database can provide detailed records about the customer allowing the sales person to leverage this preferential information when speaking to a potential customer. It allows them to more specifically address the particular needs of a customer giving the sales person an added advantage.

Why MS Dynamics CRM?

The Microsoft Dynamics CRM has a huge number of benefits related to superior customer relationship management. This has helped it to become the most preferred CRM in the market. It is easy to use and provides a number of different query options for data access. It also allows remote login facilities for employees who are on the move and need to query customer information or update the record. Customers are happy when the company representative is well informed regarding their account. The MS Dynamics CRM is also user friendly and has a powerful reporting engine.

Dynamics CRM – The user friendly CRM

At the end of the day the most essential quality that every organisation looks for in a CRM is the ease with which they are able to operate it. A user friendly CRM gets instant appreciation and approval from daunting employees. On the other hand having to learn how to operate a new CRM system meets tremendous resistance from employees which can be quite a challenge to overcome for some organisations. In turn this can also hamper works levels and overall productivity.

 The ideology behind upgrading to a CRM system such as the Dynamics CRM is for enriched business opportunities. The valuable insights provided by the CRM improve deliverables and the bottom line. It is not just a system for contact management but helps to collaborate on leads and customers. It is vital that the employees of the organisation embrace the MS Dynamics CRM and maximise its potential. It is essential therefore that the CRM be user friendly with a relatively friendly interface.

 Comfort with familiar interface

Learning a new CRM system is no big deal says promoters. This probably holds true for most technically adept folks, however when it comes down to the employee masses, the situation is quite a different one. You are faced with hordes of employees who show no sign of relenting. The easiest way to combat this predicament is by easing them into a system they are already partially familiar with. Over the years we have grown accustomed to the familiar Microsoft interface. The MS Dynamics CRM incorporates much of these familiar features with similar signs, logos, icons and images.

 The Microsoft Dynamics CRM is by far the most user friendly CRM. Most CRMs claim to be easy to use but Microsoft has an added advantage in this arena with familiar dashboards and interface.

 Customised dashboards

The feature to customise dashboards enables an organisation to allow its employee to work with comfort. The MS Dynamics CRM offers Role specific dashboards. Every employee in an organisation has a particular job function. The Microsoft Dynamics CRM permits employees’ dashboards to be customised with options related to their specific job functions. This eases the confusion and simplifies their job function.

 The Dynamics CRM integrates easily with other Microsoft products such as Word, Excel, Outlook and Skype. Being able to open these applications through the CRM ensures a certain comfort level to employees. They are already familiar with these applications and the facility to easily access and use them increases the employee assurance.

 Learning to use new tools

The Dynamics CRM is easy to use but entails a store house of features and options which the organisation may not be familiar with. There are tools and workflows which can be used to simplify the operations and work processes, as well as automate certain repetitive mundane tasks. Getting familiar with these features may needs some familiarisation training sessions. The Pragmasys team can conduct a comprehensive training for the employees of an organisation to demonstrate how they can simplify their work with the wonderful tools incorporated in the Microsoft Dynamics CRM. Employees can also learn about new tools and how to define workflows in their realm of work space. Pragmasys is always around to offer total support for the MS Dynamics CRM users.