Increase customer retention in healthcare industry with MS Dynamics

The MS dynamics CRM can transform your business with a higher number of customers coming back.This task requires a different strategy, but MS Dynamics tools make it possible to keep satisfied customers in the loop.

Customer retention is a primary focus for many businesses now days. Every business including the healthcare industry is facing the huge trial of keeping competition at bay. Patients come to the hospital for treatment and it doesn’t take much for a competitor to lure them away. So how does a heath care unit manage customer retention? This entails going that extra step to make a patient feel special or cared for. How does MS Dynamics CRM help in this sphere?

 Quick data search on multiple fields: When a patient calls the hospital the customer care executive should be able to easily access their medical records so than they can better understand the context in which the patient is calling. Microsoft Dynamics CRM has extensive search options that can assist on finding the right record based of scanty information.

With the patients records in front of them they can be sympathetic and understanding. This little personalise touch can go a great way. The executive can also enquire how they are feeling and make a reference to their treatment or medical condition. This demonstrates that the healthcare unit cares. The patient will always come back with a permanent loyalty. Over and above that every friend and acquaintance will hear about the way they are treated so well here, which can help to draw more clients.

Respond to queries: A health care executive can easily respond to patients queries as they have access to a wide variety of information though the CRM system which enables them to give precise and comprehensive answers regarding different queries about treatment, procedures, durations, costs etc. Usually callers just want a brief concise answer. The customer care executive doesn’t have to be very knowledgeable but can access the desired information from the CRM.

Book appointment: The customer service agent can book a patients appointment by checking the doctor’s schedule on the CRM. This averts the delay of transferring the call to the doctor’s assistant or to their department. It is a time saving mechanism. Different healthcare businesses have different methods of booking appointments. The MS Dynamics CRM streamlines the procedure by making it quick.

There is no better way to promote a business than by word of mouth. This comes about as a result of the personalised interaction that hospital staff can have with multitude of patients enabled by the Microsoft Dynamics CRM.In the impersonal world we live in, it makes a huge difference when we receive a personalised service. The Microsoft Dynamics CRM allows a health care business to provide it in a very effective manner that serves the required purpose.

Pragmasys is a Microsoft Gold Partner and specialises in assisting healthcare businesses setup and customise the Microsoft Dynamics CRM according to the businesses requirement. Pragmasys will customise the Dynamics CRM in a manner such that the client can maximise usage for business and leverage the system to take their customer relationship to a new level by building a platform for customer retention.