Every business understands the importance of customer satisfaction. A satisfied customer is a one who is happy with your services. A happy and satisfied customer can be very beneficial to a business. They have the power to bring in new customer through word of mouth. A business that gets more customers through word of mouth is among the most successful businesses. These customers are usually long term customers.
The business can focus on keeping their customers happy while their customers in turn help to do their marketing. Publicity by word of mouth is the best type of marketing and does not entail any marketing investment. Marketing is the one area in which a business spends a large amount of its finances. Of course, one cannot cut back on marketing as it is the only technique for business growth. This investment does always see returns if the current marketing strategy is not right or appealing enough. This means more investment in formulating a new marketing strategy.
Stepping up customer satisfaction
So how does a business enhance customer satisfaction? Microsoft Dynamics CRM provides a comprehensive base to build a strong customer relationship. A good relationship with customers is the foundation to customer satisfaction. There are numerous factors involved in a customer relationship.
Basic customer relationship is simple. Regular communication to keep in touch with the customer is appropriate. Sending greetings on occasions is a thoughtful gesture and many customers really appreciate it. Wishing customer on special occasions such as birthdays and anniversaries goes down really well. Keeping track of dates can be quite tedious and requires a comprehensive database system. The Dynamics CRM simplifies this process by providing an organisation with complete automation. Emails for communication can be sent automatically at regular intervals.
When it comes to gathering personal information such as important dates, you do not need to worry. The Dynamics CRM emails customers with forms which help to add the relevant data directly to the CRM information database.
Occasional surveys forms helps to get customer feedback on areas where customers need more attention. It helps to revaluate your customer services level and improve on it. The Dynamics CRM will sort the information on the survey forms into related categories. Studying and acting on this information becomes easier when the information is assimilated together. Each category of concern can be addressed separately.
You can keep customers abreast of changes in the organisation as well as update them about new products or services being launched. This kind of pre-launch information has a very beneficial impact and makes customers feel valued by your company.
Keeping customers happy is not an easy task, but the Dynamics CRM makes it simple. CRM integration with email solutions such as Microsoft Outlook simplifies the process of emailing customers. Predefined templates can be used for emails. Personalised emails using the mail merge system by linking it to the customer database is a wonderful feature offered by the MS Dynamics CRM.
MS Dynamics makes provision for logging customer complaints and assigning completion deadlines. Complaints which are not closed within the specified time frame are brought to light. This enables an employee to look into the matter bring about a quick resolution.
The MS Dynamics CRM simplifies the process of customer satisfaction and thereby results in higher customer retention. It also serves as a great way to gain new customers.