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Archive for month: April, 2019

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Microsoft Dynamics CRM: Enhancing customer satisfaction

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Every business understands the importance of customer satisfaction. A satisfied customer is a one who is happy with your services. A happy and satisfied customer can be very beneficial to a business. They have the power to bring in new customer through word of mouth. A business that gets more customers through word of mouth is among the most successful businesses. These customers are usually long term customers.

The business can focus on keeping their customers happy while their customers in turn help to do their marketing. Publicity by word of mouth is the best type of marketing and does not entail any marketing investment. Marketing is the one area in which a business spends a large amount of its finances. Of course, one cannot cut back on marketing as it is the only technique for business growth. This investment does always see returns if the current marketing strategy is not right or appealing enough. This means more investment in formulating a new marketing strategy.

Stepping up customer satisfaction

So how does a business enhance customer satisfaction? Microsoft Dynamics CRM provides a comprehensive base to build a strong customer relationship. A good relationship with customers is the foundation to customer satisfaction. There are numerous factors involved in a customer relationship.

Basic customer relationship is simple. Regular communication to keep in touch with the customer is appropriate. Sending greetings on occasions is a thoughtful gesture and many customers really appreciate it. Wishing customer on special occasions such as birthdays and anniversaries goes down really well. Keeping track of dates can be quite tedious and requires a comprehensive database system. The Dynamics CRM simplifies this process by providing an organisation with complete automation. Emails for communication can be sent automatically at regular intervals.

When it comes to gathering personal information such as important dates, you do not need to worry. The Dynamics CRM emails customers with forms which help to add the relevant data directly to the CRM information database.

Occasional surveys forms helps to get customer feedback on areas where customers need more attention. It helps to revaluate your customer services level and improve on it. The Dynamics CRM will sort the information on the survey forms into related categories. Studying and acting on this information becomes easier when the information is assimilated together. Each category of concern can be addressed separately.

You can keep customers abreast of changes in the organisation as well as update them about new products or services being launched. This kind of pre-launch information has a very beneficial impact and makes customers feel valued by your company.

Keeping customers happy is not an easy task, but the Dynamics CRM makes it simple. CRM integration with email solutions such as Microsoft Outlook simplifies the process of emailing customers. Predefined templates can be used for emails. Personalised emails using the mail merge system by linking it to the customer database is a wonderful feature offered by the MS Dynamics CRM.

MS Dynamics makes provision for logging customer complaints and assigning completion deadlines. Complaints which are not closed within the specified time frame are brought to light. This enables an employee to look into the matter bring about a quick resolution.

The MS Dynamics CRM simplifies the process of customer satisfaction and thereby results in higher customer retention. It also serves as a great way to gain new customers.

Why does your business need Microsoft Dynamics CRM?

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Among the leading CRMs in the industry the Microsoft Dynamics CRM holds an upper hand in a number of areas. There is no denying that there are numerous CRM systems in existence. In this competitive arena it is a difficult choice for a user to decide which CRM to use. Given the circumstances and the requirement, a business has to delve into the intricacies and evaluate the situation at close quarters. What kind of features does the CRM offer and what is the requirement of your business?

Evaluating the cost factor

To a large extent the decision of which CRM to buy is based on familiarity. Cost and services are also the primary influencing factors. A good CRM system that is of value will come at a certain price. It is not advisable to settle for the cheapest available CRM option. That may not serve your purpose and could end up being a total waste of money.

Fortunately Microsoft Dynamics offers its clients a number of options at varying costs. Based on these options a business can choose the type of service that they require without having to pay for frivolous services that do not pertain to them.

The challenge of migration

Upgrading to a CRM is a complex task both physically and emotionally. Most of the physical challenges are taken care of by the IT team. The emotional aspect has to be handled by each individual personally. A totally change in the way they have been used to performing their job. Many people have a technology phobia. This is probably the greatest challenge faced by many organisations. This is where Microsoft has a major advantage.

Over the years familiarity with Microsoft OS and Office makes it easy for people to understand and relate to the Dynamics CRM. This is one of the biggest advantages that Microsoft Dynamics CRM holds over other competitive CRMs. Many organisations select Dynamics CRM solely because it is from Microsoft.

Why use MS Dynamics CRM – The familiarity factor

The greatest benefit that the Microsoft has over all the other CRM’s is the interface. Over the years we have grown familiar with certain commands and ways in which Microsoft software operate. A new interface with an unfamiliar menu and type of commands can lead to a slowdown of operations and build up user hostility at a base level. This in turn can be detrimental to the overall growth and progress of a business.

A CRM helps to digitise your existing system. In this new age of technology a business needs to keep up and migrate from standalone systems to a centralised system of storing data. Without CRM your operational techniques will soon be obsolete and it will be difficult to get back into the race. Microsoft Dynamics has numerous options to suit different sizes of organisations as well as for different budget levels.

To get Microsoft Dynamics CRM contact Pragmasys, a Microsoft Gold Partner. We evaluate your business requirement and can suggest the most suitable Dynamics CRM options based on your budget. We can also help to customise the Dynamics CRM as per your business needs. We will train your staff on using the CRM and getting optimal performance. We offer a total turnkey solution.

Customer engagement with MS Dynamics

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What kind of plan does Microsoft Dynamics have for customer engagement? A new customer shows some curiosity on your website or social media page. You obviously want to keep them engaged and hold their attention long enough until they understand your product. They should get spend sufficient time on your page to be able to decide to buy your product. Once this hurdle is crosses the rest is smooth sailing.

Customers are an integral part of every business. We all value our customers and go the extra mile to keep them happy and satisfied. Growing your customer base is essential for business growth. How does Microsoft Dynamics support your customer engagement level is what most businesses are keen to know.

There are three main MS Dynamics factors which play an important role in ensuring customer engagement. Without these essential strong holds offered by Dynamics CRM, the customer engagement level will suffer. These underlying factors are:

  • Business intelligence
  • Social insights
  • Campaign management

Every marketing campaign is designed to ensure a high conversion rate. Conversion is effectively achieved when you are able to engage your customers. When you are able to generate interest in a customer the chances of conversion is much higher. Social media is one of the leading platforms for marketing and interacting with potential customers. To effectively utilise social media with a smart marketing campaign you need the help of business intelligence.

Effective features for customer engagement

There are numerous Microsoft Dynamics features which contribute to customer engagement. Some of these are:

  • Multi device and multiplatform compatibility: When customers are able to access your online information through various different platforms and from a wide variety of devices it pleases them. They do not feel limited or bound to a particular device or platform to access your product. This helps to hold the interest of the customer.
  • Personalised experience: Building a personalised experience is what every customer looks forward to from a business. MS Dynamics ensures that each customer experience is a personalised one. This is achieved with the help of various features offered by the Dynamics CRM.
  • Stronger network: Being able to collaborate on multiple platforms helps to build a strong network. A business that has a wide and strong network is able to hold its customer’s attention longer. Customers prefer companies that have a strong hold in the market space.
  • Responsive service: Dynamics CRM makes it easy for a business to immediately respond to customers and their queries. At times customers may receive a standard response based on their query category and at suitable hours they will get a personalised response. Customer engagement has much to do with the type of service a customer receives from a business.

 

Implementing MS Dynamics

If you are already using Microsoft Dynamics CRM you may need some guidance on optimising your CRM performance. Being able to utilise the many wonderful features of the CRM adds value to the investment. How do you understand and explore the potential of Dynamics CRM? Pragmasys your Dynamics CRM guide can assist and guide you with this beneficial service. Partner with us for an ongoing and continued assistance to help scale your business development to new heights.

MS Dynamics solutions for customer retention

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Are you keen to improve your customer retention rate? MS Dynamics offers a wide variety of functionalities which help to do just that. The comprehensive CRM by Microsoft is one of the leading software solutions for enterprises and customer management.

Value of customer retention

What does customer retention mean to a business? All businesses thrive and grow based on the number of customers they have and the new ones they are able to attract. Holding onto the customer you already have is cheaper than trying to constantly get new ones. Those in hand are more valuable than the potential ones out there. The customers you have are your current income source.

Retaining customers

We’ve understood the importance of retaining customers, but how can you successfully action it? This is the part where Microsoft Dynamics contributes greatly.

  • Understanding customer needs: An important element of customer retention is about understanding the customer’s requirement. When you are on the same page it becomes easier to serve and satisfy customers. Satisfied customers are long term customers. Those who are happy with a company are not inclined to move out of their comfort zone and look at competitor businesses. This holds true even in the event of luring advertisements. Dynamics CRM provides a quick brief synopsis on a customer and their preferences thereby allowing your company to serve them accordingly.
  • Reminders and automated tasks: Based of each individual customer’s need the Dynamics CRM send you reminders. This helps the team to ensure that the customer is served as desired. There are fixed scheduled services which need to be adhered to. Reminders generated by the Dynamics CRM do a great job to ensure that the task is completed. It is essential to complete tasks pertaining to specific individual customers to ensure their loyalty.
  • Centralising customer data: The Dynamics CRM provides a powerful tool to centralise and organise all your customer information. When all your data is organised and in one central location is can be leveraged to provide customer with optimum service quality and higher rate of retention.
  • Personalise communication: The Dynamics CRM can be easily integrated with other third party communication software. This can be leveraged to have a personalised communication with customers, thereby making them feel special and valued. The loyalty factor of a customer is greatly determined by how they feel. A customer who feels valued has a higher loyalty to your company.
  • Activate the inactive: Over a period of tome some customers may become inactive. This is a common phenomenon and not something unusual. There is no reason to let them dormant. The Dynamics CRM can help to identify these inactive customers and reactivate them by sending them regular scheduled communication. Promotional mailers and greetings on occasions is a great way to maintain communication with dormant customers.

These are some of the ways that the Dynamics CRM can help towards customer retention. As the adage goes – “a customer in hand is better than two in the pipeline”.  Customer retention should be given higher importance than marketing campaigns for new customers. If your existing customers do not find reasons to stay then then is no point spending money getting new ones. Dynamics CRM provides the perfect solution for customer retention.

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