CRM in the Time of COVID 19 Pandemic
Businesses are shrinking rapidly, most companies are struggling for survival, and globally the sales teams are redefining their strategies in the pandemic hit world. This is simply because work needs to happen by collaborating with colleagues remotely to address customer issues and to pursue business opportunities.
This is where CRM systems like MS Dynamics CRM come to play. For more than a decade now, we have been working closely with a cross section of industries from BFSI to Manufacturing to Retail, and even Aviation and Healthcare, amongst others. Our clients are leveraging the capabilities of MS Dynamics CRM and more so now, because of the COVID-19 pandemic. Our clients and their teams have been utilizing the D365 to make sure the customers are being serviced, issues are being resolved, and opportunities being identified, even while they may be working from their respective homes.
In essence, the clients using MS Dynamic CRM are able to:
Connect
The future is digital. With reduced offline interactions, customers are looking to connect and seek solutions from companies online. In such cases, corporate websites are usually the first touch point and since employees are working remotely for the next few weeks at least, data from the websites can get misplaced. In scenarios like this, MS Dynamics CRM makes it easy to integrate with a website, which helps in importing all completed information/forms by a visitor to the site into the CRM system. The data once imported in the master database gets channelled to the right process owner with reminders and alerts in place. This ensures that the data doesn’t get lost in the world of web.
Automate
Much focus has been on the COVID 19 pandemic and the resultant fallouts, but, one must also consider that since physical meetings are a thing of the past, virtual meetings are the way forward in the current times. One can automate a host of workflows and alerts in the MS Dynamics CRM, which helps in identifying the right person’s credential, who is responsible to send out timely responses. Moreover, with a click of a button, activity reports can be automatically generated and shared across teams, once configured.
Campaign Management
MS Dynamic CRM is equipped to send out emails, text messages and e-mailers to large customer databases, ensuring consistent and timely communications with an underlying corporate message. These messages can be personalized and tailored according to the consumer demographics and the product groups. One can also track the results of each consumer campaign and shared.
As one of the leading MS Dynamics CRM implementation partner, we at Pragmasys Consulting help you chalk out the digital transformation journey for your customers. The digital transformation will help them leverage the business benefits and you can gather insights to provide a profitable and fulfilling customer experience.
Write to us for a free consultation to know more