A Customer Relationship Management system streamlines customer records and all related data including sales and financial records. It also keeps track of customers and potential customers. Any organisation which is in the business of serving customers whether large or small can benefit from a CRM system.
Many small businesses are apprehensive about getting a CRM system. They are uncertain about how it will help their business. Concerns about the cost, is another aspect that withholds small businesses from considering using a CRM. The Microsoft Dynamics CRM has been designed not just for large organisation but small businesses as well. There are many beneficial features that can help a business progress to the next level. It offers a business a competitive edge which can be leveraged for higher dividends.
How will it help my business?
The Microsoft Dynamics CRM is designed to not only streamline business operations but automate mundane, repetitive and labour intensive tasks. This enables the employees to focus on other areas of the business such as assisting the marketing team campaigns and working as a backend support. It allows a more efficacious usage of existing manpower. The dynamics CRM can be used to define areas of business focus, setting goals and timelines for the achievement of the targets.
Can we justify the cost of using a CRM?
It is not unusual for trepidation regarding the investment in a CRM system. Many small businesses feel burdened with the additional cost of using the CRM system. At the onset the management is unsure of whether they actually need this system and feel that it cuts into their profits.
A CRM integrates your whole business into a single system. Every customer or potential customer, every purchase, sale or transaction, every query, follow-up action and email – every little detail is recorded by the CRM. You can ensure that customer’s complaints are attended to and nothing is missed out. Your business runs more efficiently. Focus on the follow up of potential customers helps in gaining a higher number of customers rather than putting full attention on fresh leads.
The best way to qualify a CRM is through the ROI. This is the language that every businessman understands quite well. Pragmasys can help you understand the effects of the Dynamics CRM on your particular business. The ROI depends on the nature of the business. A definite timeline with targets and goals will project a better image for the management. The challenge lies in the visualisation not in the enforcement of the benefits of the Dynamics CRM for a small and medium sized business.
CRM for small businesses
Any business considering a scale up cannot do so without a CRM system in place. The Microsoft Dynamics CRM is the best investment for business growth. Some of the core beneficial features of using the Dynamics CRM are:
- Drives accountability
- Improves collaboration
- Delivers centralised and accurate data
- Puts Customers First
- Pushes the bottom line
- Raises the benchmark for quality deliverance
Every business is interested in increasing profit margins. Scalability depends on the flexibility to change and improve systems. The Dynamics CRM offers ample opportunity to initiate this progress graph. Partnering with Pragmasys for the Microsoft Dynamics CRM can greatly benefit a business in numerous ways.