Customer engagement with MS Dynamics

What kind of plan does Microsoft Dynamics have for customer engagement? A new customer shows some curiosity on your website or social media page. You obviously want to keep them engaged and hold their attention long enough until they understand your product. They should get spend sufficient time on your page to be able to decide to buy your product. Once this hurdle is crosses the rest is smooth sailing.

Customers are an integral part of every business. We all value our customers and go the extra mile to keep them happy and satisfied. Growing your customer base is essential for business growth. How does Microsoft Dynamics support your customer engagement level is what most businesses are keen to know.

There are three main MS Dynamics factors which play an important role in ensuring customer engagement. Without these essential strong holds offered by Dynamics CRM, the customer engagement level will suffer. These underlying factors are:

• Business intelligence
• Social insights
• Campaign management

Every marketing campaign is designed to ensure a high conversion rate. Conversion is effectively achieved when you are able to engage your customers. When you are able to generate interest in a customer the chances of conversion is much higher. Social media is one of the leading platforms for marketing and interacting with potential customers. To effectively utilise social media with a smart marketing campaign you need the help of business intelligence.

Effective features for customer engagement

There are numerous Microsoft Dynamics features which contribute to customer engagement. Some of these are:

• Multi device and multiplatform compatibility: When customers are able to access your online information through various different platforms and from a wide variety of devices it pleases them. They do not feel limited or bound to a particular device or platform to access your product. This helps to hold the interest of the customer.
• Personalised experience: Building a personalised experience is what every customer looks forward to from a business. MS Dynamics ensures that each customer experience is a personalised one. This is achieved with the help of various features offered by the Dynamics CRM.
• Stronger network: Being able to collaborate on multiple platforms helps to build a strong network. A business that has a wide and strong network is able to hold its customer’s attention longer. Customers prefer companies that have a strong hold in the market space.
• Responsive service: Dynamics CRM makes it easy for a business to immediately respond to customers and their queries. At times customers may receive a standard response based on their query category and at suitable hours they will get a personalised response. Customer engagement has much to do with the type of service a customer receives from a business.

 

Implementing MS Dynamics

If you are already using Microsoft Dynamics CRM you may need some guidance on optimising your CRM performance. Being able to utilise the many wonderful features of the CRM adds value to the investment. How do you understand and explore the potential of Dynamics CRM? Pragmasys your Dynamics CRM guide can assist and guide you with this beneficial service. Partner with us for an ongoing and continued assistance to help scale your business development to new heights.