Customer management and retention for Realtors

Does a real estate business in India have a customer base? It may sound a bit strange that customer continue to require the services of a realtor. You are right in one aspect – a person does not need to buy or sell or rent a property every few months. Property is not a consumer product that has a quick rotation. It is a something that that is required on an annual or even less frequent basis. So where does the question of customer retention arise?

What are real estate customers?

Any person who wants to buy or sell or rent a property becomes a real estate customer. Real estate is not such a fast moving product and realtors are in the habit of waiting on customers for months and even years. In a span of 2 or 3 years a person does have some need for real estate services.

When a customer buys or sells or rents a property through you they become your customer. Most small time realtors close the chapter once the deal is done. But it doesn’t have to end there. You can continue to stay in touch with a customer. They might require your services again in the coming years.

Then there are those people who came to you wanting a particular type of property. You might not have been able to help them out at that time. They may have given the business to your competitor. You can still add them to your list of potential future customers.

How to build a customer database?

To build a database of a list of contacts you need a few personal and contact details of the customer. Update this information is the Dynamics CRM database. Customised entry forms can help you save the vital customer information in the required format.

What does a customer database do for you? It can help you remain in contact with all the customers. Sending greetings on special occasions and festivals is a great way to show a person that you haven’t forgotten them. When you continue to subtly remind your customers you exist, they will contact you when they or anyone in their circle has a need. It also helps you get referrals to potential customers.

Building a customer relationship

Instead of advertising or sitting around and waiting for customers to come to you, you can go after them. Start building a relationship with customers you once served. Create a database of contacts and potential customers. And let MS Dynamics help you to manage your customer relationship. Dynamics is a Customer Relationship Management System.

A real estate company can also have a customer database. You never know when some customer may need assistance with property matters. The relationship you have built up over the years serves as a bridge for reliability and trust.

Conclusion

To get Microsoft Dynamics get in touch with the Microsoft partners Pragmasys. You can take advantage of the PragmaRealty. It is a customised version of the MS Dynamics specially designed for the real estate industry. It enables you to not only manage a customer database but also helps you to store information regarding various property availability and current prices. It holds a store of valuable information. You can access it anytime and anywhere from a smart device.