Sales efficiency with Dynamics CRM is what every organisation aspires. Sales holds a direct co-relation to profits which in turn defines business growth and performance. Microsoft Dynamics CRM introduces techniques and concepts that can drive sales efficiency to new heights.
Types of customers
Identifying the type of customers helps in deciphering the sales technique. Customers can be divided into various categories. Some have a need and are ready to take the product. Some have a need but are not sure whether they should buy your brand of the product. Some are not sure whether they have a need but are curious about your product – there is a likelihood they might buy it because it appeals to them. Some customers are considering buying the product to upgrade their standard of living and want something with the latest technology. Some customers feel obligated to buy a product if they have spent time looking at it. There are yet others who will buy the product if given importance and treated as special customers. They buy the product to please the seller as a return favour, even if they don’t actually need the product.
How well the sales team is able to covert the leads is based on their efficiency and CRM support. Sales efficiency is not isolate, but depends a numerous factors. These have to be applied according to the type of customer for a successful sale.
- Product information: Being able to furnish a potential customer with comprehensive product information is essential. The Dynamics CRM allows a sales representative to access product information at the click of a button.
- Variety: Many customers like to view several options before making a decision. Some products have several models or other options. Sales agents can push higher end models with advanced features. The sales agent can leverage the internet through the CRM to judge the financial capability of the customer. This is a perk provided by the Dynamics CRM.
- Closing: Closing a lead is the highlight of the sales agent. The Dynamics CRM provides the customer with the facility to decide without any delay by listing out all the features of the product at a glance. This is accompanied with the payment options and provides complete closure and a confirmed sale.
- Additional products: Once a customer has made up their mind to purchase a product they can be told about add on products or another line of products which may interest them. The Dynamics CRM provides information about the customer’s preferences and recent searches to related products. This enables the sales agent to suggest appropriate products rather than random ones.
Sales efficiency is not only related to the actual sale of a product but also comprises of other factors such as after sales service and getting customer feedback. These services can be enhanced and performed on a timely basis with the assistance of the MS Dynamics reminders and automated email option.
The special features of Microsoft Dynamics are able to provide some additional information about a customer’s preferences which can help to increase sales and lead conversion. The Dynamics CRM is one of the leading CRM systems. The popularity stems from the delivery and performance exhibited by the Microsoft CRM.