Dynamics CRM: Giving Insurance companies a leading edge

Every business is looking for that small opening that can help them to get the leading edge over its competitors. Insurance is a service which everyone needs. It is just a matter of connecting to potential customers in the right manner. Customer retention and new customer acquisition are the main focus of service driven industries.

Why MS Dynamics for Insurance

When there are so many CRM systems, why choose Microsoft Dynamics for your insurance business? It’s a very good question, but the answer is not as simple as the question. Microsoft Dynamics provides your insurance company with solutions and benefits from all different angles. It becomes the heart of your business operations and drives productivity in multiple spheres.

What does an insurance company need from MS Dynamics CRM?

The primary focus of a business is growth and increase in turnover. All other matters are just a covering to disguise the basic intent. The fact of the matter is that it is no secret that a company is in business to make a profit. Consciously or subconsciously all employees are working towards this common goal. New business is money and new customers are what matter most.

What an organisation wants from its CRM system is a method which can help to increase profits. For an insurance company revenue is generated through new customers and upselling. Both are equally valuable and should be given similar importance. Microsoft dynamics streamlines your marketing strategy to ensure optimum customer retention while focusing on gaming new customers.

The dynamics of choosing Microsoft CRM for your business

Microsoft Dynamics is more than just a CRM system. It becomes the heart of your organisation. Marketing, communication, customer service and operations all revolve around it. Given the importance of the CRM system for your business it is imperative to choose a system that is capable to perform and deliver.

The benefits of MS Dynamics CRM for Insurance

Every business knows and understands the importance of customer service. Insurance is a service driven industry. The Dynamics CRM enables you to monitor the service requests and their completion. Daily reports can ensure that no service requests are forgotten. A high level of customer service is what all customers want. Dynamics CRM ensures improved customer satisfaction levels.

Dynamics CRM can help to create strategies to effectively market the launch of new products. The feedback from customer surveys can be used to modify existing products and services. Constantly upgrading to meet customer expectations is a sign that a business cares about its customers. Customers are happy when their suggestions are taken into account.

The right way of upgrading to MS Dynamics in India

Microsoft Dynamics CRM is a user friendly system. Pragmasys offers insurance companies a customised version of the Dynamics CRM. PragmaAssurance shortens the installation delay. Generally a new CRM system needs to be customised to the meet your business requirements. The PragmaAssurance is designed for insurance companies and hence only requires minor customisation. Time is money for a business and a pre-customised CRM option is a worthy investment for any business.