There is no denying the fact that Microsoft Dynamics CRM is one of the leading CRM systems. Despite the numerous free software, the top CRM systems retain their stance.
Let’s take a look at some of the latest updates and changes to the Microsoft Dynamics which enable it to take a leap into the future.
The integration of social media into Microsoft Dynamics CRM is but obvious. It is the most convenient way to encourage people to share their personal information with the least effort. Engaging potential customers by sharing information on their social media accounts is one of the most effective forms of user engagement. It also allows you to monitor the person’s interests and needs. Prompt action can help convert these leads with little effort. Social CRM was a change bound to happen. It holds great potential if harnessed and leveraged effectively.
The IT industry is moving towards incorporating augmented reality (AR) on a larger scale. Using tools such as cameras and apps the CRM can get updated information without much physical effort. Augmented reality can be leveraged for advertising and training purposes as well as other functions. There are many benefits for business with AR technology.
Workflows powered by artificial intelligence, is no longer a dream but soon becoming a reality in the CRM work space. Automaton is the future, and with the increasing use of artificial intelligence, we can say that the future is at hand. AI infused into the CRM can automate various tasks and reduce the burden of manual work.
Internet of Things (IoT)
Communication between devices is becoming increasingly popular. IoT has encroached into our lives in a big way. The integration of IoT into MS Dynamics CRM was inevitable. Transferring relevant data between networks no longer requires any kind of manual initiation. Mobile phones have become powerful tools with IoT.
Giving customers a multichannel experience across various networks is the demand. High quality experience and consistency increases user engagement. The burden falls upon the CRM to improve API and integration. Customers expect brands to be available across multiple channels while they seamlessly touch points.
Live chats and instant responses to queries online, is the current norm. Delays can result in a loss of interest in the product. Chatbots have proved helpful in finding instant answers to queries after a quick search through the CRM database. A virtual assistant can help with the mundane task of data entry. It can also provide life like conversational interfaces with relevant information.
These are just a few of the latest trends with Dynamics CRM in 2019. Some have made their impact and some are yet to come to fruition. The future of CRM is on mobile devices. Microsoft is constantly striving to bring its users the best and newest technologies integrated into the Dynamics CRM.
Pragmasys is a Microsoft Gold Partner and can help you power up your business as you join the league with the best CRM system. The transition to MS Dynamics CRM is seamless with Pragmasys and the benefits are endless. Get in touch with us to discuss how we can work together to take your business into the future.