Making CRM work for you
The Microsoft Dynamics CRM is one of the leading CRM solutions. It offers clients numerous features which can be easily incorporated into the business. These features can be leveraged to promote the business growth and explore the viability of different areas of expansion. The MS Dynamics CRM solution identifies areas of profitability and opens access channels and market analysis facilities.
When an organisation invests in a CRM system there are certain expectations from this transition. Understanding the available features and how these can be used, modified and customised is essential. Some of the common strategies used by businesses are:
Customer retention: Retaining a customer is more valuable that marketing for new customers. It costs much less to retain a customer. Finding new customers entails incurring huge costs for marketing and advertising. The Microsoft Dynamics CRM enables a business to retain their customers by maintaining good customer relationships. The CRM system provides the required information promptly and demonstrates an efficiency that is admirable. It also enables the customer care executive to show some concern to the customer based on their complaint which is easily accessible as a part of their record.
Build marketing strategies: Every industry is crowded with competitors trying to attract the customers of other businesses. Getting ahead and beating the competition involves strategically planning marketing campaigns and techniques that can deliver splendid results. The easy accesses to vast stores of data and marketing delivery strategies through the MS Dynamics CRM allows business to devise specific marketing tactics that can help cut the competition and emerge as market leaders. The marketing strategy progress can be monitored through the MS dynamics CRM and tweaked in required areas to deliver the expected results.
Market analysis: The built-in analytics feature in the Microsoft dynamics enables a business to analyse the response from the marketing campaign. Meta reports can be used to dissect the outcome and perform an in-depth study of areas that need something different and those that have been successful. Leads can be extracted for follow up and possible leads identified for further exploration.
Monitor expenses: Curtailing wastage and monitoring expenses is one of the founding principles of increasing profit margins in any industry. Unless monitored it is difficult to know which areas are pushing expenses beyond the acceptable level. Through the MS Dynamics CRM a business can view a detailed report of expenses area wise and take the necessary action. Microsoft Dynamics CRM solution offers a powerful reporting engine.
Integration: The Microsoft Dynamics enables great integration with other Microsoft products. Businesses can reduce costs by using multiple Microsoft products and enjoy the beneficial features of easy access and integration. Microsoft Dynamics offers communication tools like Skype and SharePoint for storing documents. Microsoft office 365 helps to reduce costs when used along with the Dynamics CRM.
MS Dynamics CRM solution in India
Pragmasys is a Microsoft Gold Partner and helps clients with the installation, integration and upgradation of Microsoft Dynamics CRM. Pragmasys specialises in providing a seamless transition from the existing system into the CRM solution.
Customisation of data storage tables and reports are analysed and incorporated based on the existing system and on possibilities of the new CRM system. Pragmasys offers clients on-site as well as off-site continuous support for Microsoft Dynamics CRM.