Managing Sales opportunities with Dynamics CRM

Sales is the one area that directly affects the growth and revenue generating capability of an organisation. Putting together a good sales team and grooming them is given high precedence. Most organisations are willing to go the extra mile to ensure that they have a well trained and equipped sales force.

Give your sales teams tools and resources that can help them to utilise their time in an efficacious method. Effective sales tools and automated services can enhance the growth and turnover of an organisation. This may involve an added investment but the ROI more than makes up for it.

How does the CRM fit in here? The Microsoft Dynamics CRM is more than just an organised record maintaining database. It is s fully functional comprehensive system with ERP and task automation, programmable workflows and various other business intelligence features. The Dynamics CRM has been designed to be a centralised system that manages all records and business operations.

Effective sales output

The Dynamics CRM has been designed to serve a multifaceted purpose. Customer base is built by sales and retained by maintaining a good relationship with them. Sales is an essential aspect for the growth of an organisation and the underlying importance that it holds cannot be ignored by any organisation. There is never a point when an organisation feels that it has enough customers and does not want any more.

Presenting products, taking orders and tracking the progress of the order are some basic features that provide a stable platform for the sales forces. Remote access to the MS Dynamics CRM from a smart phone or a tablet is a functionality which can be leveraged by the sales personnel in the field. There is no better form of marketing than direct sales. The powerful market analytical tools embedded in the Dynamics CRM focuses on scanning progressive techniques and analysing changing trends of consumer demands. First-hand knowledge of consumer needs ensures that the organisation can have a vantage point in being able to cater to these requirements and get into a leading position. It also provides a platform to direct the market flow.

Synchronising sales activity

The MS Dynamics CRM lays emphasis on the optimisation of communication with existing customers as well as potential customers. The stronghold of the Dynamics CRM in sales is the feature of real time updates. It opens the channel for building a niche in the market space.

The assigned daily activity can be tracked along with the sales target achievement through the MS Dynamics sales synchronisation feature. Areas that are under performing or lack potential can be skipped. The same resources and manpower can then be used in areas that are providing better results. Focusing on areas that are yielding better results helps to effectively utilise the sales force to boost morale.

MS Office integration

Every organisation is dependant of MS Office for a number of different functions. The ease with which the MS Office suite integrates with the Dynamic’s CRM makes a lot of tasks easier for employees. The Dynamics CRM has been designed keeping in mind numerous aspects and rates very high as far as functionality and ease of operation are concerned. An organisation can easily integrate their existing software with the MS Dynamics CRM and continue to work in a manner that they are familiar with.