In every field customer satisfaction is of prime concern. Every organisation goes all out to ensure that each customer big or small receives the service and support they desire. When an organisation has a good Customer Relationship Management system they are able to cater to the individual needs of customers and ensure that each one is given the essential service. Many industries thrive on giving their customers a better service than competitors to boost customer retention.
The insurance sector is highly competitive. Each customer is very valuable and requires careful handling. A customer that is happy with the services of the insurance company will recommend their family and friends to invest with that company. Customers attained through referral are loyal, easier to please and less demanding. Over and above that they do not cost the company in marketing or advertising. Every insurance company can greatly benefit from referrals. Referrals happened when existing customers are pleased with the services of the insurance company.
The PragmaAssurance Design
PragmaAssurance is a customised version of the MS Dynamics CRM. It has been specially designed for the insurance sector. It caters to the intricate needs of the organisation which assists in providing a more personalised service to customers. It meets the specific criteria’s which keeps this industry on the edge.
A streamlined system in place enables service operators to perform their job of serving customers proficiently. It improves turnaround time and both service providers as well as customers are able to track the progress of their service request. This type of transparency reassures customers that they are valued and their requests are being actioned.
The PragmaAssurance CRM is not only a technical service providing system. It opens up a user friendly interface for customers to manage their accounts online. They can check the due dates for their insurance premiums and pay it without waiting for reminders. Through their user interface the insurance company can promote other beneficial insurance policies which might interest the customer. Customers can check the details online and sign up for the policy without the intervention of an insurance agent. This is also a low cost method of marketing which can help draw customers to make further investments for lucrative returns. A self-help system which makes customers feel empowered and in control of their financial investments.
Direct communication with customers through chat or voice call can contribute towards engaging customers. Customer engagement plays an important role in customer satisfaction and loyalty program. At any given point of time customers can enquire about the value of their investment policy. This also serves as a reassurance towards the security of their investment. It is vital to reassure customers that their money is safe and growing.
Taking the customer’s experience a step further and offering them more than they expected is only possible with PragmaAssurance. Regular surveys allow customers to voice their needs and expectations. Customer surveys can be conducted by the PragmaAssurance as an automated process. This eliminates the need for manual intervention, getting the job done without any additional cost to company. The compiled survey results can create an awareness of what the customer’s desire and how this can be achieved by the insurance company.
PragmaAssurance is specially designed for the insurance industry keeping in mind the need for high quality customer service. It embodies all the advanced features of the Dynamics CRM and presents it in a manner that is user friendly to the insurance industry as a whole.