Email and SMS have become the most important tools to communicate with the customers and the Microsoft Dynamics 365 Marketing Module, delivers exactly that. Precise, predictive and personal consumer communications based on data and relationship. Lot of organisations in the past have had difficulty in setting up and running a Email campaign with the help of third party vendors. Now it is as easy as 1-2-3 of setting up with Dynamics365.
Microsoft Dynamics 365 Marketing can help create easy, customisable email templates and coming from Microsoft there’s an assurance that it would have been tested on different browsers, mobiles etc so there wouldn’t be any compatibility issues. Plus these templates reflect the organisation ethos for quality work. With the Dynamics 365 Marketing one could also integrate the Marketing lists and send out personalised SMS for scheduling services, appointments or even taking feedback. Offcourse one would need to take care and be compliant with the standard privacy guidelines.
Sending out personalized marketing emails have a higher open and a click rate than non targeted ones. While sending out mails to your customers is a good way to communicate, it is the challenge to send out to the ones you don’t know about. But help is at hand, Microsoft Dynamics 365 Marketing offers smart landing pages that help an organisation to identify and track how a prospect is interacting with the website. This can be used to create a customer journey. So for example if a visitor to your site is spending reasonable time browsing a product offering, Dynamics 365 Marketing can track this and send the customer through a tailored journey for that offering. A high success rate has been seen when doing and tracking an event. So for example an organisation can send out pre scheduled emails and text for an upcoming event/ webinar for registration/ signups. This activity can also be tracked through the analytics as to how many opened, when they opened and so on. One can fine tune the marketing campaigns according to the analytics. This registration campaign can be followed up with a reminder and follow up with the confirmed participants. And once the event has happened, a follow up personalised communication can also take place.
All this at your fingertips. Dynamics 365 Marketing makes a strong case for organizations focussing on re (branding) and marketing their products and services. You can write to us for a free consultation to know more, how Dynamics 365 Marketing can help you.