The Microsoft Dynamics CRM is one of the leading CRMs of the world. It serves a wide variety of business sectors. It is used in Banking, Real Estate, Hotels, Hospitals, Insurance, IT and numerous other industries as well. This versatile CRM can easily be customised to suit the industry’s specific needs.
Why is the Microsoft Dynamics CRM a preferred choice for hospitals?
While each industry has a particular line of operations a hospital has various different sectors rolled into one. When we look at hospitals the first thing that comes to mind is the medical treatment, patient records and inventory of medicines. However this is just a segment of the services that are performed at a hospital. Every hospital has a full-fledged catering service and a hospitality section. A hospitals hospitality section extends beyond that of a regular hotel. It is a 24 hour room service where the patient doesn’t leave the room. Over and above that the patient requires extra care and attention. The Hospitals kitchen caters to the numerous patients admitted in the hospital and their special diets.
The way a hospital promotes its business is different from regular industries. Medical care is required when a person is sick. It is a need based service. However this does not mean that the marketing analytics tools of the CRM are redundant for a hospital.
As we know prevention is better than cure. Health check camps can be used to generate business. Free health checks or promotional cost health checks can help to gather information regarding people who are unwell, and their contact information. The marketing features of the Microsoft Dynamics CRM can be harnessed in a slightly different manner.
Hospitals can leverage the Dynamics CRM to create a database of potential customers. Regular communication with these leads can generate business for the hospital. When a person has a need for medical attention they are inclined to visit the hospital which has maintained regular communication with them.
Maintaining patient relationship
A CRM was originally designed as a Customer Relationship system. Today it has become a very useful tool for not only maintaining data but also performing various other useful functions. The CRM can be used to maintain a relationship with patients in numerous ways:
- Discharged patients: Patients who have completed their medical treatment and are totally healed are not bound to come back to a hospital in a hurry. Regular communication by the hospital such as wishes on special occasions and promotional health check offers with discounts can help to maintain a relationship. It also helps to build up patient loyalty where they tend to recommend other people.
- Out Patients undergoing treatment: These are patients who are not admitted in the hospital but come for treatment on a regular basis. Communication with these patients is quite essential to maintain a good relationship. When they have a serious condition they are bound to come to your hospital for treatment.
- General public: Usually hospitals do not have contact information of the general public, but health camps can help to collect contact information and create a database. The hospital can maintain regular contact and send promotional material to these people.
The Dynamics CRM is user friendly and easily customisable for hospitals. Most of the hospital employees are not tech savvy and need to have a system which is easy to operate. The MS Dynamics CRM offers just that.